Giving Tuesday Print Ad Role: Copywriter and Creative Strategist This Giving Tuesday print ad was created to inspire immediate action and build emotional connection. I crafted the copy to highlight the urgency and impact of giving, while collaborating closely with the art director to ensure the design reinforced the message. Together, we balanced a bold call to action with text and visuals.

Conceptualized the ad and collaborated with the multimedia team. I executed the voiceover and researched and wrote the script.

Conceptualized and wrote this targeted, multi-touch lenten season direct mail campaign designed to seamlessly integrate with digital touch-points for maximum donor engagement and conversion.

Collaborated with graphic design to produce this visually engaging, data-driven infographic blog designed to simplify a complex topic and boost audience engagement.

Nonprofit magazine work for Dogs,Inc. Written to inform, educate, entertain and retain donors.

Reported and crafted nonprofit newsletter content with a clear focus on donor retention and advocacy, inspiring action and fostering long-term engagement.

All stories in this newsletter reported and written by Debi Springer.

Covering the Britney Spears story from Miami. Collaborated with reporters in LA.

Advertorial content crafted to speak directly to the target audience without sacrificing editorial integrity. Food For The Poor's brand during this time period was focused on extreme need rather than impact.